The very essence of “Future Aura” lies in functional modernity. Relying on creativity and transformability to create exceptional fashion that remains elegant, stylish and on-point, W/2024 opens new horizons by tapping into the science of energy and aura to find the mood-boosting tricks you have been looking for. The contagious nature of energy is leveraged to pair garments with auras, allowing individuals to match their wardrobes to their energy and “call in” whatever they have been craving. Confidence, passion, abundance, resilience are recurring themes imbued in the collection as a powerful form of self-expression that sends a subtle message to the world. Influenced by modernism and futurism, exploiting modern technology and new fabrics, Jenny Kros harmonizes metropolitan ready-to-wear with a carefully curated strong, contemporary voice. Combining a variety of bold colors with silvers, metallics reappear, a reflection of technology’s supreme role in the presiding digital and urban culture. Snippets of texture, shape and cut create playful tension in drapes and gatherings, offering a fresh take on the contemporary silhouette.